Marketing campaign segmentation
Multi-step segments without the spreadsheet chaos
Create complex target audiences by combining, subtracting, and intersecting datasets. All in one governed workflow.
80% of your team is locked out of the data they need
Marketing needs a list that joins event registrations, contacts, and opt-in records. The CRM has hundreds of tables. Most people don't know they exist, let alone how they connect.
"Only 21% of employees feel confident working with complex data models, especially join-logic of relational databases."
The segmentation challenge
Standard tools weren't built for the kind of targeting modern marketing requires.
Without dhino
- ✕ Standard tools only segment on Account, Contact, Lead
- ✕ Export multiple lists to Excel, combine manually
- ✕ Results are inconsistent and error-prone
- ✕ Process takes days, not minutes
With dhino Fetch
- ✓ Combine, subtract, intersect within one workflow
- ✓ Segment on any entity, not just the standard three
- ✓ Results are immediate and governed
- ✓ Segments are reusable for future campaigns
How it works
An expert builds the template once. Anyone can use it from that point on.
Done once by the expert
Build templates
A data expert turns business logic into reusable building blocks. Each template encodes which tables to join, which fields to expose, and what parameters users can set.
Active event participants
Joins: event registration + contact + opt-in tables
Parameters: event, ticket category, industry, opt-in type
Active customers
Joins: orders + product metadata + customer
Parameters: product category, revenue threshold (>EUR 10,000), time period (last 3 months)
Run by anyone, anytime
Select your template
Need event participants? Choose "Active event participants." Need high-value customers? Choose "Active customers." Just pick the template that matches your goal.
Fill in your criteria
Dropdowns, toggles, and date ranges. Select event "Annual Summit 2026," set industry to "Manufacturing," choose opt-in type "Marketing." No SQL. The template guides every choice.
Take action
The segment is a waypoint, not the destination. Act on it directly from Fetch.
Segmentation is one of several ways teams use dhino Fetch. See all Fetch capabilities
Ready to simplify campaign segmentation?
See how dhino Fetch can turn complex targeting requirements into governed, repeatable segments.