---
title: Marketing campaign segmentation | dhino Fetch
description: Create complex multi-step marketing segments without Excel exports. Combine, subtract, and intersect datasets in one governed workflow.
url: https://dhino.io/product/fetch/marketing-segmentation/
---

# Marketing campaign segmentation

Multi-step segments without the spreadsheet chaos

Create complex target audiences by combining, subtracting, and intersecting datasets. All in one governed workflow.

CRM

ERP

Database

Billing

Power Apps / Dynamics 365

New Segment

INCLUDEActive customer = Yes

approved template

EXCLUDELast touch ≤ 7 days

on Dynamics 365 Sales, Marketing

\+ Add custom criteria

## 80% of your team is locked out of the data they need

Marketing needs a list that joins event registrations, contacts, and opt-in records. The CRM has hundreds of tables. Most people don't know they exist, let alone how they connect.

"Only 21% of employees feel confident working with complex data models, especially join-logic of relational databases."

[Dataversity & Accenture, 2026](https://www.dataversity.net/articles/data-management-trends/)

## The segmentation challenge

Standard tools weren't built for the kind of targeting modern marketing requires.

### Without dhino

-   ✕ Standard tools only segment on Account, Contact, Lead
-   ✕ Export multiple lists to Excel, combine manually
-   ✕ Results are inconsistent and error-prone
-   ✕ Process takes days, not minutes

### With dhino Fetch

-   ✓ Combine, subtract, intersect within one workflow
-   ✓ Segment on any entity, not just the standard three
-   ✓ Results are immediate and governed
-   ✓ Segments are reusable for future campaigns

## How it works

An expert builds the template once. Anyone can use it from that point on.

Done once by the expert

1

### Build templates

A data expert turns business logic into reusable building blocks. Each template specifies which tables to join, which fields to expose, and what parameters users can set.

#### Active event participants

Joins: event registration + contact + opt-in tables

Parameters: event, ticket category, industry, opt-in type

#### Active customers

Joins: orders + product metadata + customer

Parameters: product category, revenue threshold (>EUR 10,000), time period (last 3 months)

Run by anyone, anytime

2

### Select your template

Need event participants? Choose "Active event participants." Need high-value customers? Choose "Active customers." Just pick the template that matches your goal.

3

### Fill in your criteria

Dropdowns, toggles, and date ranges. Select event "Annual Summit 2026," set industry to "Manufacturing," choose opt-in type "Marketing." No SQL. The template guides every choice.

4

### Take action

The segment is a waypoint, not the destination. Act on it directly from Fetch.

Export CSV Send to email tool Tag records Push to systems

Segmentation is one of several ways teams use dhino Fetch. [See all Fetch capabilities](https://dhino.io/product/fetch)

## Ready to simplify campaign segmentation?

See how dhino Fetch can turn complex targeting requirements into governed, repeatable segments.